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Find Your Blue Ocean: Create New Markets Instead of Fighting for Old Ones

This seeming existential crisis is actually a moment of huge opportunity. You just need to rethink the decades-old audience development playbook—and find your Blue Ocean.

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A pandemic silver lining
Ruth Hartt Ruth Hartt

A pandemic silver lining

In a recent podcast interview with Capacity Interactive, Colleen Dilenschneider pointed to how the covid lockdown forced cultural organizations to "prove that they were relevant beyond their walls."

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