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Arts Organizations Aren’t Failing. Their Business Models Are.

Public funding is shrinking. New mandates are threatening core values. And the old playbook isn’t working like it used to. What’s the cure?

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Stop Segmenting Like It’s 1999
Ruth Hartt Ruth Hartt

Stop Segmenting Like It’s 1999

If you're only segmenting your audience by purchase behaviors or demographics, you're overlooking a massive opportunity for radical growth.

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Customer Centricity Success Stories
Ruth Hartt Ruth Hartt

Customer Centricity Success Stories

What do an opera company, a ballet organization, a university concert series, and a library have in common? They’ve all harnessed the power of customer-centric strategies to redefine their relevance and thrive in today’s rapidly changing cultural landscape.

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