What’s your change readiness score?

Over on The Offstage Mic, Aubrey Bergauer has been exploring a powerful study from the Institute for Corporate Productivity. (If you don’t subscribe to her podcast, you’re seriously missing out!)

The study highlighted the shared traits of high performing organizations (HPOs)—companies that consistently outperform their peers in revenue, profitability, and customer satisfaction.

The data on customer centricity caught my ear, so I dug in to learn more.

It turns out that a key driver of HPOs’ success is a deeply embedded customer-centric culture:

For arts organizations faced with audience declines that only seem to be getting worse, there’s a lot of pressure to recalibrate. And it's clear that this recalibration must center the customer.

But how ready is your organization for change? And how long will that change take?

That’s where my new tool comes in.

Take my free 8-question quiz, and get a customized change readiness score for your organization—with a recommended rollout pace.

The quiz asks targeted questions about your organization's agility, capacity, openness to innovation, and financial flexibility, aiming to assess how prepared your team is for a customer-centric transformation. These questions help identify strengths and potential challenges, ensuring the recommended timeline is tailored to your organization's unique needs and readiness for change.

Start plotting your course to transformation today.

Ruth Hartt

With one foot in the arts sector and the other in the world of business and innovation, Ruth Hartt is leading the charge to rebuild cultural audiences through the power of customer-centric marketing.

Her unique perspective merges nearly two decades of professional experience as an opera singer, choral director, and music educator with deep expertise in customer-centric innovation.

With a mission to revolutionize audience development, Ruth bridges the worlds of business innovation and the arts to help the sector unlock growth and relevance.

Her strategic vision is shaped by nearly eight years’ immersion in business innovation frameworks at the Clayton Christensen Institute for Disruptive Innovation, founded by Harvard Business School’s renowned professor, the Father of Disruptive Innovation.

Learn more here.

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