Rethink. Reimagine. Redefine.

Spark bold conversations and shift perspectives at your next event

Conference audiences crave fresh thinking, but too many keynotes fail to inspire. Let’s change that.

Spark game-changing discussions and energize attendees around bold new possibilities with a radically customer-first approach.

Illuminating the intersection of business innovation and the arts, my keynotes deliver eye-opening insights and powerful perspective shifts, redefining relevance and reimagining what’s possible in the arts.

My goal? To help arts leaders embrace transformation—the kind that fuels radical growth.

BOOK AN INTRODUCTORY CALL ➤

“Your seminar was terrific. I heard participants referencing it throughout the three days of the conference.”

—David Styers, League of American Orchestras

  • Strategic Precision

    Bring unparalleled precision to your strategy with my four-step GOLD process, aligning your offerings with the outcomes today’s consumer is seeking.

  • Radical Patron Focus

    Unlock untapped growth with the Jobs To Be Done framework, revealing hidden demand and sustainable growth opportunities.

  • Market Expansion

    Redefine your market and expand beyond traditional audiences, targeting entirely new markets where consumer demand intersects with art’s impact.

  • “The room was vibrating during Ruth’s Chorus America plenary...lightbulbs were going off, pens were furiously writing.”

    —Alex Gartner, Artistic & Executive Director, Pensacola Children’s Chorus

  • “This is one of the most, if not the most, important presentations in my life. Thank you from the bottom of my heart.”

    —Tom Cooke, President, Voce

  • “Blown away by this presentation and Ruth's expertise. Her analysis of the shrinking audience and its effect on the industry is spot-on and the approach to bringing in outsiders is refreshing and overdue.”

    —Participant, Las Vegas Arts & Culture Summit

  • “Thank you for delivering two remarkable presentations. Your work is transformative!”

    —Kevin Eberle-Noel, Executive Director, Redlands Symphony

  • "Your presentation was truly exceptional."

    —Donny Thompson, Executive director, Jazz Outreach Initiative

  • "Ruth was an amazing speaker and was incredibly well received."

    —Maggie Plaster, Deputy Director of Parks and Recreation, City of Las Vegas

  • "I've watched a number of webinars since 2020 and Ruth's is the best by far!"

    —Webinar Participant, Association of California Symphony Orchestras

  • "You were spectacular and opened up a host of necessary questions with which we need to grapple. It was a terrific session."

    —Nick Adams, Executive Director, Cantata Singers

  • "Ruth is an incredible thought leader. Her insight into how arts orgs can connect to the outsiders and center the needs of their communities is what we need to hear as a sector right now. "

    —Sarah Weber, Executive Director, Association of California Symphony Orchestras

  • "Ruth Hartt has an extraordinary vision for arts marketing, and the arts sector needs it now."

    —Mark Schaefer, Author of Marketing Rebellion

  • "For any org wanting to center their customer and community, Ruth's thinking on this topic is hands down the best I've ever seen."

    —Aubrey Bergauer, Changing the Narrative

  • "This may well be the salvation that audience-hungry arts marketers are searching for."

    —Trevor O’Donnell, Author of Marketing the Arts to Death

  • "If you don't yet follow Ruth Hartt, drop everything and follow. A superhero in all things marketing and perspectives!"

    —Holly Mulcahy, Concertmaster, Wichita Symphony

  • "So grateful that Ruth is not only putting the Jobs to Be Done framework out there, but also providing illustrations on how to enact it."

    —Timothy Myers, Principal Conductor and Artistic Advisor, Austin Opera

Recent Appearances