The Arts Marketing Hall of Fame

Your daily curation of outstanding arts marketing and customer-centric inspiration to grow your org’s relevance

Relevance is crucial for the future viability of our sector, but it often feels less risky to stick with “the way we’ve always done it.”

Here’s the thing:

Our world has changed profoundly. So should we.

The Arts Marketing Hall of Fame is a global community where arts leaders like you can find the inspiration to shake off the status quo.

You’ll learn to start centering the customer with our daily curation of outstanding arts marketing and UX.

Ready to create marketing content that actually works?

Our 400+ members work at:

OUR MEMBERS WORK AT

  • "Extremely valuable insights on copywriting. They don’t teach this stuff in music school!"

    —Ernesto Estigarribia Mussi, Music Director, Sheboygan Symphony and Music Director, Mankato Symphony

  • "It was nice meeting with other arts marketers, in different areas, who are trying to figure out the same things we are."

    —Candace Perkins, Marketing Coordinator, Virginia Opera

  • "As someone who is deeply intimidated by the term 'marketing,' I found this event extremely helpful to get me thinking in a different way."

    —Megan Roth, Artistic Director and Founder, Calliope’s Call

  • "It was a great opportunity to get one on one feedback from a marketing expert who gets the value of purpose-driven marketing."

    —Joseph Arnold, Soulforce Arts Institute

  • "An intensely high level overview of successful marketing strategies...pure gold! "

    —John Wilson, Director of Cultural Arts, Jewish Community Center of Saint Louis

  • "For most of us in arts administration, these skills weren’t taught at our various educational stops, so having this as a resource is incredibly valuable!"

    —Nick Aams, Executive Director, Cantata Singers

  • GET INSPIRED

    Follow a daily curation of outstanding customer-centric arts marketing and UX culled from a variety of platforms, with commentary on what makes them work—plus an email roundup ICYMI.

  • GET CONNECTED

    Tap into the collective knowledge of a network of arts leaders from around the world. Swap ideas, share best practices, ask questions and connect with other arts sector professionals.

  • GET EMPOWERED

    Meet other members in monthly masterclasses where you’ll gain new insights from interdisciplinary experts. New members gain access to replays of all previous masterclasses.

GET YOUR FIRST MONTH FREE

Your arts marketing think tank, for less than a Netflix subscription

Just $4.99/month for individuals and $9.99/month for organizations. Or, save 17% with an annual membership.

Ready to join us? Sign up below.

Change your mind? Cancel any time.

Recent + Upcoming Masterclasses

  • Bill Harper

    BRAND BOSS HQ

  • Sean Kelly

    VATIC

  • Aubrey Bergauer

    CHANGING THE NARRATIVE

  • Susie DeVille

    INNOVATION & CREATIVITY INSTITUTE

  • Drew McManus

    UPSTAGE CRM

  • Holly Mulcahy

    ARTS CAPACITY

  • Abi Maulion

    J SHERMAN STUDIO

  • Kel Haney

    THE 5-MINUTE FUNDRAISING ASK

  • Hannah Shamji

    CUSTOMER RESEARCH EXPERT

  • Dr. Tasha Golden

    BEHAVIORAL SCIENTIST

Arts Marketing Hall of Fame Signup

FAQs

  • The Arts Marketing Hall of Fame is on Facebook.

    Once you complete your registration, you’ll be redirected to the private group and will be asked three membership questions before gaining access.

  • Anyone who works in the arts sector is eligible to join: artists, arts administrators, consultants, board members and more.

  • The Hall of Fame features regular meetups like book clubs, live website audits, solo marketer meetups, speed networking, and more.

  • The primary curator is Ruth Hartt, former opera singer and current Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation.

    Group members are also welcome to share submissions.

  • When you join the Hall of Fame, you enroll in a monthly or annual subscription via Stripe.

    You’ll then be directed to join the Facebook group.

  • If you are a member of the BIPOC community, you are encouraged to request a 50% discount.

    Just send an email to info@cultureforhire.com and I’ll get it right to you.

  • If you decide to cancel your membership, just fill out this form and your subscription will be canceled within 48 hours.

  • We’re a global community, with folks based in the U.S., Australia, the U.K., and more.

    Our group events are always recorded and often alternate between afternoon and evening to accommodate different time zones.

  • "Ruth has an extraordinary vision for arts marketing, and the arts sector needs it now."

    —Mark Schaefer, Author of Marketing Rebellion and Belonging to the Brand

  • "For any org wanting to center their customer and community, Ruth's thinking on this topic is hands down the best I've ever seen."

    —Aubrey Bergauer, Changing the Narrative

  • "This may well be the salvation that audience-hungry arts marketers are searching for."

    —Trevor O’Donnell, Author of Marketing the Arts to Death

  • “Ruth is a champion for your patrons. She sets aside all of the expertise and just asks one simple question: What matters to your customers? It's revolutionary.”

    —Sean Kelly, Founder, Vatic

  • "...an incredible thought leader. Ruth's insight is what we need to hear as a sector right now. "

    —Sarah Weber, Executive Director, Association of California Symphony Orchestras

  • "So grateful that Ruth is not only putting the Jobs to Be Done framework out there, but also providing illustrations on how to enact it."

    —Timothy Myers, Music Director, Austin Opera and Music Director, Spoleto Festival USA

  • "Ruth ignited our marketing, development, programming and venue hire teams with excellent, tangible recommendations that will now play a critical role in the important work that defines Melbourne Recital Centre’s next chapter."

    —Latoyah Forsyth, Head of Marketing and Visitor Experience, Melbourne Recital Centre

  • “The room was vibrating during Ruth’s Chorus America plenary...lightbulbs were going off, pens were furiously writing.”

    —Alex Gartner, Artistic & Executive Director, Pensacola Children’s Chorus

  • "If you don't yet follow Ruth Hartt, drop everything and follow. A superhero in all things marketing and perspectives!"

    —Holly Mulcahy, Concertmaster, Wichita Symphony and founder, Arts Capacty

  • “Thank you for delivering two remarkable presentations. Your work is transformative!”

    —Kevin Eberle-Noel, Executive Director, Redlands Symphony

  • "Your presentation was truly exceptional."

    —Donny Thompson, Executive director, Jazz Outreach Initiative

  • “Ruth is a breath of fresh air. She cuts through traditional jargon and bias to focus on solid, practical solutions. Her commitment to a patron-first approach empowers managers across all departments to drive real results.”

    —Drew McManus, CEO, UpStage Technologies

  • "Ruth was an amazing speaker and was incredibly well received."

    —Maggie Plaster, Director of Parks, Recreation, & Cultural Affairs, City of Las Vegas

  • "You were spectacular and opened up a host of necessary questions with which we need to grapple. It was a terrific session."

    —Nick Adams, Executive Director, Cantata Singers

  • “This is one of the most, if not the most, important presentations in my life. Thank you from the bottom of my heart.”

    —Thomas Cooke, President, Voce