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Arts Organizations Aren’t Failing. Their Business Models Are.

Public funding is shrinking. New mandates are threatening core values. And the old playbook isn’t working like it used to. What’s the cure?

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A soccer mom walks into a lumber yard: Developing empathy for your outsiders
Ruth Hartt Ruth Hartt

A soccer mom walks into a lumber yard: Developing empathy for your outsiders

Consumers simply don’t seek out experiences that cause stress, effort, or uncertainty. Which means that your Outsiders won’t be convinced to partake of your offerings—unless you deliberately shape the whole experience from marketing to ticket purchase to the event itself to be more familiar, more comfortable for them.

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