What the World Needs Now: Your Brain On Art

We work in a powerful realm.

The arts can literally “change the structure and function of cells within our brains and bodies,” says Susan Magsamen, co-author of the New York Times bestseller Your Brain On Art.

But the benefits go well beyond the physical—and that's what this book aims to illustrate. For Magsamen and Ross, it’s a "call to arms for the radical integration of the arts with science and technology to design a more humane future."

Your Brain On Art comes at a crucial moment, illuminating the intersection between the arts sector's need for proof that the arts are indeed essential—and our world's need for powerful solutions to the deep-rooted problems we're facing today.

Indeed, in Art and the World After This, David Maggs characterizes art as a world-making medium. If we can leverage art's capacity to shift perceptions by exploring meaning, belief, identity, and value, he writes, there is potential for the arts sector to become the leading driver of social innovation.

It's an exciting proposition.


Join me and the effervescent Karen Choi in our spring/summer online book club exploring this important new book.

(Registration has closed.)

Ruth Hartt

With one foot in the arts sector and the other in the world of business and innovation, Ruth Hartt is leading the charge to rebuild cultural audiences through the power of customer-centric marketing.

Her unique perspective merges nearly two decades of professional experience as an opera singer, choral director, and music educator with deep expertise in customer-centric innovation.

With a mission to revolutionize audience development, Ruth bridges the worlds of business innovation and the arts to help the sector unlock growth and relevance.

Her strategic vision is shaped by nearly eight years’ immersion in business innovation frameworks at the Clayton Christensen Institute for Disruptive Innovation, founded by Harvard Business School’s renowned professor, the Father of Disruptive Innovation.

Learn more here.

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A chat with BBC’s Tom Service

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What the BBC Singers need to know about persuasive messaging