What the World Needs Now: Your Brain On Art

We work in a powerful realm.

The arts can literally “change the structure and function of cells within our brains and bodies,” says Susan Magsamen, co-author of the New York Times bestseller Your Brain On Art.

But the benefits go well beyond the physical—and that's what this book aims to illustrate. For Magsamen and Ross, it’s a "call to arms for the radical integration of the arts with science and technology to design a more humane future."

Your Brain On Art comes at a crucial moment, illuminating the intersection between the arts sector's need for proof that the arts are indeed essential—and our world's need for powerful solutions to the deep-rooted problems we're facing today.

Indeed, in Art and the World After This, David Maggs characterizes art as a world-making medium. If we can leverage art's capacity to shift perceptions by exploring meaning, belief, identity, and value, he writes, there is potential for the arts sector to become the leading driver of social innovation.

It's an exciting proposition.


Join me and the effervescent Karen Choi in our spring/summer online book club exploring this important new book.

(Registration has closed.)

Ruth Hartt

Ruth is a former opera singer who swapped the stage for the world of business innovation. Now she helps cultural organizations achieve radical growth by championing a radically customer-first model.

Combining her background as an artist with eight years as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—a globally recognized authority on business and social transformation—Ruth helps visionary arts leaders dream big, think boldly, and redefine what’s possible.

A sought-after speaker, Ruth equips arts organizations with the strategies they need to adapt, engage new audiences, and thrive in a rapidly evolving landscape.

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What the BBC Singers need to know about persuasive messaging