My interview with BBC’s Tom Service just dropped.
The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.
If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.
🎧 Listen at 29:32.
Former opera singer Ruth Hartt leverages interdisciplinary insights to champion the arts, foster inclusivity, and drive change.
Currently serving as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation, Ruth previously spent nearly two decades in the arts sector as an opera singer, choral director, and music educator.
Merging 23 years of experience in the cultural and nonprofit sectors—including six years’ immersion in innovation frameworks—Ruth helps arts organizations rethink audience development and arts marketing through a customer-centric lens.
Learn more here.
