My interview with BBC’s Tom Service just dropped.
The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.
If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.
🎧 Listen at 29:32.
With one foot in the arts sector and the other in the world of business and innovation, Ruth Hartt is leading the charge to rebuild cultural audiences through the power of customer-centric marketing.
Her unique perspective merges nearly two decades of professional experience as an opera singer, choral director, and music educator with deep expertise in customer-centric innovation.
With a mission to revolutionize audience development, Ruth bridges the worlds of business innovation and the arts to help the sector unlock growth and relevance.
Her strategic vision is shaped by nearly eight years’ immersion in business innovation frameworks at the Clayton Christensen Institute for Disruptive Innovation, founded by Harvard Business School’s renowned professor, the Father of Disruptive Innovation.
Learn more here.
