My interview with BBC’s Tom Service just dropped.
The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.
If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.
🎧 Listen at 29:32.
Ruth is a former opera singer who swapped the stage for the world of business innovation. Now she helps cultural organizations achieve radical growth by championing a radically customer-first model.
Combining her background as an artist with eight years as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—a globally recognized authority on business and social transformation—Ruth helps visionary arts leaders dream big, think boldly, and redefine what’s possible.
A sought-after speaker, Ruth equips arts organizations with the strategies they need to adapt, engage new audiences, and thrive in a rapidly evolving landscape.
