A NEW LENS

Gain clarity and focus with a marketing audit

Customer centricity is the key to thriving in today’s arts landscape.

When you’re on the inside, it’s easy to lose perspective. Assumptions often go unchecked, and your efforts can alienate the very audiences you’re trying to reach.

Are your marketing efforts aligned with what truly matters to your target audience?

Uncover the blind spots, inefficiencies, and untapped opportunities in your current approach with a marketing audit. Whether it’s a brochure, a webpage, or your entire marketing strategy, a marketing audit will give you the clarity to move forward with confidence.

What You’ll Get:

Every marketing audit is customized to your organization’s unique challenges and goals. Here’s what you can expect:

Expert Analysis

A rigorous audience-first perspective grounded in proven customer-centric frameworks.

Actionable Recommendations

Clear, prioritized steps to optimize your strategy and drive meaningful results

Fresh Perspective

A detailed, objective assessment that helps you see your efforts through the eyes of your target audience.

Delivered via Loom video, each audit provides personalized, actionable insights—just like a one-on-one consultation. You can revisit the video anytime or share it with your team for maximum impact.

Why It Matters

Traditional marketing often focuses on what organizations want to say, rather than what audiences need to hear. This disconnect can undermine trust, relevance, and engagement.

A customer-centric approach ensures your messaging resonates, builds trust, and fosters deeper connections—leading to long-term engagement and loyalty.

When your marketing aligns with your audience’s priorities, you:

  • Strengthen your relevance in a crowded arts landscape.

  • Create meaningful experiences that drive repeat attendance.

  • Maximize the impact of your resources and efforts.

  • "Ruth has an extraordinary vision for arts marketing, and the arts sector needs it now."

    —Mark Schaefer, Author of Marketing Rebellion and Belonging to the Brand

  • "For any org wanting to center their customer and community, Ruth's thinking on this topic is hands down the best I've ever seen."

    —Aubrey Bergauer, Changing the Narrative

  • "This may well be the salvation that audience-hungry arts marketers are searching for."

    —Trevor O’Donnell, Author of Marketing the Arts to Death

  • “Ruth is a champion for your patrons. She sets aside all of the expertise and just asks one simple question: What matters to your customers? It's revolutionary.”

    —Sean Kelly, Founder, Vatic

  • "...an incredible thought leader. Ruth's insight is what we need to hear as a sector right now. "

    —Sarah Weber, Executive Director, Association of California Symphony Orchestras

  • "So grateful that Ruth is not only putting the Jobs to Be Done framework out there, but also providing illustrations on how to enact it."

    —Timothy Myers, Music Director, Austin Opera and Music Director, Spoleto Festival USA

  • "Ruth ignited our marketing, development, programming and venue hire teams with excellent, tangible recommendations that will now play a critical role in the important work that defines Melbourne Recital Centre’s next chapter."

    —Latoyah Forsyth, Head of Marketing and Visitor Experience, Melbourne Recital Centre

  • “The room was vibrating during Ruth’s Chorus America plenary...lightbulbs were going off, pens were furiously writing.”

    —Alex Gartner, Artistic & Executive Director, Pensacola Children’s Chorus

  • "If you don't yet follow Ruth Hartt, drop everything and follow. A superhero in all things marketing and perspectives!"

    —Holly Mulcahy, Concertmaster, Wichita Symphony and founder, Arts Capacty

  • “Thank you for delivering two remarkable presentations. Your work is transformative!”

    —Kevin Eberle-Noel, Executive Director, Redlands Symphony

  • "Your presentation was truly exceptional."

    —Donny Thompson, Executive director, Jazz Outreach Initiative

  • “Ruth is a breath of fresh air. She cuts through traditional jargon and bias to focus on solid, practical solutions. Her commitment to a patron-first approach empowers managers across all departments to drive real results.”

    —Drew McManus, CEO, UpStage Technologies

  • "Ruth was an amazing speaker and was incredibly well received."

    —Maggie Plaster, Director of Parks, Recreation, & Cultural Affairs, City of Las Vegas

  • "You were spectacular and opened up a host of necessary questions with which we need to grapple. It was a terrific session."

    —Nick Adams, Executive Director, Cantata Singers

  • “This is one of the most, if not the most, important presentations in my life. Thank you from the bottom of my heart.”

    —Thomas Cooke, President, Voce