Patron Survey Template

Most arts organizations send patron surveys, but these surveys often fall short.

Standard surveys often miss the mark, asking the wrong questions and gathering surface-level data that fails to provide meaningful insights.

Are you really learning why your patrons attend? Or are you just validating what you already think?

Ask the Right Questions to Get the Answers that Matter.

This Jotform-based Patron Survey Template helps you dig deeper, revealing the true motivations behind your audience’s attendance.

With carefully crafted questions, you'll gain actionable insights into their needs, desires, and expectations—allowing you to tailor your programming and marketing for maximum impact.

This not only strengthens their connection to your organization but increases their likelihood of returning—creating a loyal audience base and more engaged community.

What You’ll Learn:

✅ Uncover Why Your Audience Attends: Get beyond ticket prices and venue feedback to understand the deeper outcomes your patrons are seeking.

✅ Measure How Well You Deliver on Expectations: Discover how well your performance met their needs and where you can improve.

✅ Gather Powerful Social Proof: Use real feedback from your patrons to build trust and credibility in your marketing efforts.

✅ Track Key Demographics for Diversity Initiatives: Understand who is attending your events and ensure your programming is reaching a diverse audience.