How does your organization collect customer insights?
Being relevant requires knowing what consumers care about
Deeply understanding the customer has become a high-stakes game—and it’s a game that the for-profit sector is currently winning:
In 2019, a Qualtrics XM Institute survey found that 80% of the companies surveyed have implemented a Voice of the Customer program. 40% reported having significant efforts underway that are highly coordinated. In fact, more than 30% have six or more employees on their VoC team.
How does the arts and culture sector compare?
I’ve launched an industry-wide survey to understand how arts organizations are currently collecting and prioritizing customer insights.
Your input is crucial. Share how your organization handles customer research in this four-minute survey.