The High-Impact Homepage
Ditch the events calendar. Create a homepage that showcases your unique value proposition using this customizable Canva template, and starting showing newcomers just how relevant you are!
Are you making this all-too-common website mistake?
Your website homepage should be a visual manifestation of your unique value proposition, not an events calendar.
Filling your homepage with upcoming events is like proposing marriage without explaining why—asking for commitment but giving no reason to say yes.
Your homepage is one of your most valuable marketing assets.
It’s often the first impression of your organization that potential customers have. It's got to do more than simply inform—it's got to captivate, build buy in, and establish trust.
Show visitors why they should care by answering the questions that matter most:
What problem do you solve?
What outcomes do you provide?
What solutions or products drive those outcomes?
What makes you different from others who solve that problem?
What evidence proves you can deliver these outcomes?
This is your unique value proposition. If you’ve answered these questions, you’re already way ahead of most arts orgs.
With this approach, you’ll not only capture attention but also increase engagement, build trust, and ultimately convert newcomers into ticket buyers.
Give them every reason to say yes! 💍