The Audience-First Reset
Stop pushing your product. Start pulling people in.
Even the best-designed campaigns fall flat when they’re built around the organization—not the audience.
Too often, arts marketing speaks at people instead of connecting with them.
That’s why I created The Audience-First Reset — a two-page gut check to help you identify the habits that push people away… and replace them with 21 quick shifts that pull them in.
This isn’t about prettier design or trendier copy.
It’s about realignment. Relevance. Radical clarity.
When your marketing starts with what people are already seeking, everything changes.