Before you pull the trigger on that gorgeous video ad

Written By Ruth Hartt

Before you pull the trigger on that gorgeous video ad; before you click "send" on that brilliant social media campaign; ask yourself one simple question:

Will our Outsiders care? Or is this only meant for our Insiders?

Because if your Outsiders don't know anything about the art you're describing, or aren't familiar with the artist whose image you're featuring, or can't connect with the content because they don't have context for it—

it won't grow your audiences one bit.

Ruth Hartt

Ruth is a former opera singer who swapped the stage for the world of business innovation. Now she helps cultural organizations achieve radical growth by championing a radically customer-first model.

Combining her background as an artist with eight years as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—a globally recognized authority on business and social transformation—Ruth helps visionary arts leaders dream big, think boldly, and redefine what’s possible.

A sought-after speaker, Ruth equips arts organizations with the strategies they need to adapt, engage new audiences, and thrive in a rapidly evolving landscape.

Learn more here.

Previous

The marketing strategy that fueled Intercom’s stunning growth
Next

The perfect homepage? Opera Australia is in the running.