ARE YOU IGNORING SEVEN UNTAPPED MARKETS?
Audience Unlocked: Your new audiences are waiting for you
Boost your revenue and your patron base with a customized market analysis
Unlock seven markets ready to fuel your growth
Meet Audience Unlocked—your tailored, insight-rich market analysis and relevance accelerator.
Discover seven high-potential markets ready for the taking, with new target audiences primed to connect with the powerful transformations your art form delivers.
Backed by the latest data from leading sources in business, social trends, and mental health, these insights reveal what today’s consumers value most.
With region-specific data on market size and revenue potential, equip your organization to reach new consumers actively seeking the outcomes your art form provides.
“Wow. Audience Unlocked delivered insights that were not only tailored to our organization but also incredibly actionable. This report has given us a clear direction and fresh optimism about growing our audience and expanding our impact.”
—Emily Isaacson, Artistic Director, Classical Uprising
CUSTOMIZED TO YOUR ORGANIZATION
Tailored insights to boost your revenue with precision
Most industry reports drown you in generic data, leaving you overwhelmed and uncertain of next steps. Audience Unlocked cuts through the noise, delivering clear, actionable insights designed specifically for your organization.
Don’t settle for standard.
Audience Unlocked draws on a proven innovation framework to ignite a bold new chapter for your organization. Go beyond traditional strategies to reveal untapped market segments—too often overlooked—with significant revenue potential in the region that you serve.
YOUR NEXT CHAPTER STARTS HERE
The data-backed strategy your arts organization needs
Audience Unlocked is your full-scope, done-for-you market analysis report. It’s packed with data-driven insights and recommendations tailored specifically to your organization.
This 30-page report provides a clear, actionable view of your current market position and future projections, based industry data from the National Endowment for the Arts and IMPACTS Experience.
It will also help you position your organization for long-term success with immediate, data-backed growth opportunities across seven new markets.
Give your board the data-driven growth strategy they’ve been asking for.
“What a great tool! We found ourselves really considering the possibilities for reaching new and different audiences. It isn’t just theory; we now have some practical steps. Highly recommend!”
—Nick Adams, Executive Director, Cantata Singers
Strategy workshops and consulting projects can be valuable, but you need move-the-needle insights NOW.
Here’s what you get in Audience Unlocked:
Market Position
📊 Current Market Share: Your organization's position within your region.
📉 Annual Reduction Rate: The forecasted decline within your sector.
🔻 Tipping Point: Insights on your sector’s critical threshold for change.
Growth Opportunities
📈 Traditional Growth: Potential for growth among existing audience segments.
🌟 New Market Segments: Seven high-potential market segments to turbocharge your relevance.
👥 Audience Expansion: Projected number of new attendees you could attract.
Revenue Potential
💰 Revenue Projections: Potential revenue to be generated from untapped audiences.
🧭 Revenue Recovery Plan: Number of new markets needed to target to cover your current net loss.
Plus case studies, next steps, and more!