READY TO GROW?

Audience Unlocked: Your new audiences are waiting for you

Boost your revenue and your patron base with seven untapped market segments

WHAT YOU SEEK IS ALSO SEEKING YOU

Unlock seven markets ready to fuel your growth

Meet Audience Unlocked—your tailored, insight-rich market analysis and relevance accelerator.

Discover seven high-potential markets ready for the taking, with new target audiences primed to connect with the powerful transformations your art form delivers.

Backed by the latest data from leading sources in business, social trends, and mental health, these insights reveal what today’s consumers value most.

With region-specific data on market size and revenue potential, equip your organization to reach new consumers actively seeking the outcomes your art form provides.

CUSTOMIZED TO YOUR ORGANIZATION

Tailored insights to boost your revenue with precision

Most industry reports drown you in generic data, leaving you overwhelmed and uncertain of next steps.

Audience Unlocked cuts through the noise, delivering clear, actionable insights designed specifically for your organization.

Don’t settle for standard.

Audience Unlocked draws on a proven innovation framework to ignite a bold new chapter for your organization.

Go beyond traditional strategies to reveal untapped market segments that are too often overlooked.

YOUR NEXT CHAPTER STARTS HERE

The data-backed strategy your arts organization needs

Audience Unlocked is your instant-access, done-for-you market analysis report. It’s packed with data-driven insights and recommendations tailored specifically to your organization.

This 30-page report provides a clear, actionable view of your current market position and future projections, based industry data from the National Endowment for the Arts and IMPACTS Experience.

Position your organization for long-term success with immediate, data-backed growth opportunities across seven new markets.

Give your board the data-driven growth strategy they’ve been asking for.

Strategy workshops and consulting projects can be valuable, but…

You need move-the-needle insights NOW.

For only $399, get the tailored insights that the top-tier arts and culture organizations pay thousands for—

but without the long timelines or gulp-inducing consulting fees.

Fill out the brief questionnaire, and get instant access to the cutting-edge strategy your organization needs.

Here’s what’s inside:

Market Position

  • 📊 Current Market Share: Your organization's position within your region.

  • 📉 Annual Reduction Rate: The forecasted decline within your sector.

  • 🔻 Tipping Point: Insights on your sector’s critical threshold for change.

Growth Opportunities

  • 📈 Traditional Growth: Potential for growth among existing audience segments.

  • 🌟 New Market Segments: Seven high-potential market segments to turbocharge your relevance.

  • 👥 Audience Expansion: Projected number of new attendees you could attract.

Revenue Potential

  • 💰 Revenue Projections: Potential revenue to be generated from untapped audiences.

  • 🧭 Revenue Recovery Plan: Number of new markets you’ll need to target to cover your current net loss.

Ready to grow your audience?